The Fall 2020
10th Anniversary
Collection
We entered our 10th anniversary year with so much excitement to get out into stores, meet with customers from all over, and travel to our favorite destinations for inspiration and celebration. In February, we presented our Fall 2020 10th Anniversary collection in our NY showroom, inspired by the English countryside. We made plans to travel to the Cotswolds in England with our family in the summer, staying in cozy little brick cottages along quaint bridges nestled among a sprawling English countryside.
Then as everyone in the world experienced, the pandemic caused us to drastically alter our plans and expectations with no end in sight. When the moment came to figure out where and how we would photograph our fall collection, we were worried about travel and bringing strangers to our photoshoot, as health and safety was the priority for all of us. So, we decided to involve the women of our family – myself, my mother, my daughter, daughter-in-law, and granddaughter. And we only hired our local crew for the shoot, so no one had to travel.
Usually, at photoshoots, we are behind the camera directing and making sure everything looks right. Even though I am getting used to being on live TV with QVC and HSN, it was a totally different experience in front of the camera, holding our product, and posing for photos that we usually rely on professional models to do.
As we release the photos from this family shoot this season, I hope you can feel the love and affection we have for each other. I hope that you feel the warmth and passion I poured into this exceptional 10th Anniversary Collection.
Enjoy the Moments this Fall! ~ Patricia
Watch the Fall 2020 Behind The Scenes video Here!